Privacy Policy


For us at Sjö & Hav it is important that you feel secure in how we handle your personal data. In light of the EU General Data Protection Ordinance (GDPR), we have reviewed our internal procedures and, together with our partners, ensured that your information is handled in a safe manner and that our approaches comply with applicable laws.

In this policy, we describe which personal data Sjö&Hav collects about you and how we handle these. We also inform you about your rights and where you can turn to questions or comments.

Who is the person responsible for personal data?

SH Kollektion AB, with company. no. 556759-1531 and postal address Sveavägen 49, 113 59 Stockholm (in this policy called “Sjö&Hav”), the personal data controller is responsible for processing your personal data when Sjö&Hav provides and markets products and services as well as other contacts with Sjö&Hav, such as visits to our online store or service cases via email and telephone. As personal data controller, it is Sjö & Hav’s responsibility to ensure that your information is handled in a correct and safe manner according to applicable legislation.

What are personal data and what are they used for?

Personal information is information that can identify and connect to a natural person. It can be, for example, name, telephone number, address information, but can also be technical data such as so-called IP numbers and identifiable measured values. Sjö&Hav treats your personal data only if there is a purpose and purpose of processing these for us. We process your personal data for the following reasons and legal reasons.


To be able to fulfill our agreement with you or to be able to get in touch with you at your request before entering into an agreement.

Legal obligations

If we have an obligation to do so by law, for example by tax obligations or the Accounting Act.

Balancing of interests

If Sjö&Hav or a third party has a legitimate interest and that your interests in protecting your personal data do not weigh heavier, so-called balancing of interests. For example, for some type of marketing.


Once you have given your consent to us processing your personal data.

How do we collect and how do we handle personal information?

The personal data we process is mainly customer information, but also other types of information listed below:

Customer information is, for example, your name and your social security number, your address, telephone number and e-mail address. In cases where a company is a customer, it can be contact information for a contact person / contract manager at the company.

Customer service information is, for example, information about the service cases you had with us, such as complaints, comments on our service and more.

Payment information, such as card information, goes via our payment provider Payex and no such information is stored with us.

Sjö&Hav collects customer information about you when you make your purchase with us. We may also collect information about you when you contact us in other cases that, for example, are looking for a product with us. If necessary, we process your personal information in order to inform you about news and changes in our service offering. We also collect personal data via cookies on our website

Sjö&Hav provides the personal data of its suppliers and personal data assistants that are necessary for the execution of the assignment, such as service providers that provide IT services and billing services. Sjö&Hav can also, if there is legal support for it, disclose your personal information to authorities.

In cases where Sjö&Hav hires suppliers to provide services with all or part of their operations in countries outside the EU / EEA, we have taken appropriate safeguards and ensured that transferred personal data is handled in accordance with applicable data protection regulations. Suppliers have entered into agreements with us where they have undertaken to comply with the provisions approved by the EU Commission for the protection of privacy.

Sjö&Hav strives not to save your personal data beyond what is necessary in view of the purpose for which they have been collected. The personal data that we collect are processed for different purposes and are therefore saved for different long periods of time, taking into account applicable laws and regulations (eg with regard to the Accounting Act or tax obligations).

Cookie Information

 We use cookies to manage items in the shopping cart and for certain functions that should only be shown once per visitor. If you close your browser and later come back to the store, your settings and items will be saved in the shopping cart using cookies. We also use cookies to be able to adapt and make information and marketing as relevant as possible for you.

Third-party cookies

We use Google Analytics that puts cookies in order to get a picture of how our visitors use the site and to manage our marketing.

Your rights

You have the right to know what we do with your personal data, such as how your personal data is processed and why we treat them. You also have the right to in some cases get your personal information or have them moved, corrected, deleted or blocked. For specific questions regarding your rights, you are welcome to contact our customer service.

Right to information

You have the right to receive information about which of your personal data we process, free of charge, a so-called registry extract. A request for registry extracts must be made in writing or by mail to us. You are welcome to specify the categories of personal data you want access to. We only disclose such personal data that we know for sure.

The register extract is sent to your population registration address within 30 days.

Right to correction

We are responsible for ensuring that the personal information we process about you is accurate and up to date. If we have an incorrect personal data, you have the right to request that these be corrected. You have the right to supplement with personal data that you consider lacking but which you think are relevant with regard to the purpose or matter.

Right to erase

You have the right to request that your personal data be deleted. We will only delete personal information that is no longer needed for the purposes for which we have collected it, and whether the processing is solely based on your consent and you have withdrawn this consent.

Right to limitation of treatment

You have the right, in some cases, to demand that our processing of your information be limited. You also have the right to revoke an earlier consent, for example if you no longer wish to receive newsletters from us.

Right to objection

You have the right to object to the processing of your personal data that we do with the support of a balance of interests. In this case, you need to specify which treatment you object to. If we get an objection to that kind, we can only continue the treatment if we can show that there are mandatory justifying reasons for the personal data to be processed, which weighs heavier than your interests.

Right to data portability

If you have provided us with personal information, you in some cases have the right to obtain and use these personal data elsewhere, so-called data portability. It only applies to personal data that you have provided yourself to us and not information that has arisen while you are or have been a customer with us.


If you believe that we treat your personal data in violation of applicable data protection regulations, you should report this to us as soon as possible. You also have the opportunity to turn to the Data Inspectorate.

Privacy Policy Update

Sjö & Hav reserves the right to update its privacy policy, for example, if there are changes and clarifications in the Data Protection Act or other legislation that results in our processes and systems having to be developed or changed. Changes to the privacy policy will then be announced on our website.

Contact Us

Thank you for reading our privacy policy. If you have any questions about this policy, you can contact us by e-mail at or by phone +46 732-67 01 25. You can also write to us at the following address:

SH Kollektion AB
C/O VIEW Ledger AB
Torkel Knutssonsgatan 24
118 49 Stockholm